Code of Conduct


The Code of Conduct of AMA Europe is designed to guide ethical ‘business to customer’ conduct for our industry. The points below illustrate this, and a full copy of the code is downloadable at the bottom of the page.

Truthful and Accurate Communications

Members should not engage in deceptive, misleading or illegal practices with regard to any aspect of their business or act in such a way as to damage the reputation of AMA (Europe) or its members.


Members should disclose to their customers and prospective customers information about the business, the goods or services available for purchase and the transaction itself.

Information Practice and Security

Members should adopt information practices that treat customers’ personal and confidential information with care. They should define and adhere to a privacy policy based on fair principles, take measures to provide appropriate security, and respect customers’ preferences regarding unsolicited communications, including e-mail.

Customer Satisfaction

Members should seek to ensure their customers are satisfied by honouring their representations, answering questions and resolving customer complaints and disputes in a timely and responsive manner.

The Association is the voice of the Audio Marketing industry.

Working with Sound Experts to ensure the best quality telephony audio.

Striving to improve the quality of audio on cloud based telephone systems.